Product Viability

Why are the major market players unable to add solutions to these problems to their functions considering their money and community amount? Why is there a need to create a separate project?
Integrating solutions to these problems may require significant changes to their existing infrastructure and business models, which may not always be practical or feasible.
Creating a separate web3 project may allow for more innovative and decentralized solutions to be developed without the constraints of existing systems. Web3, which is built on blockchain technology, offers a different approach to data privacy and security that traditional web2 systems lack. This allows for more user control over their data and greater transparency in transactions, which may be particularly important in cashback programs where there are concerns around the misuse of personal information.
Innovation often happens through competition and experimentation, and the emergence of new web3 projects may push existing web2 cashback programs to adapt and improve their own offerings.